As an accomplished Global Executive Management & Marketing Consultant and Coach with a robust background as an Executive Marketing Professional, I bring a wealth of experience and a track record of success in driving growth and innovation across diverse markets. My career is highlighted by a strong passion for empowering Women and BIPOC entrepreneurs, startups, and SMBs, coupled with an exceptional ability to harness the power of Artificial Intelligence to revolutionize digital marketing strategies.
A dual citizen, I was born and raised in North Carolina in the USA and I reside next to the Mediterranean Sea in Israel. Married to an Argentinian and a speaker of English, Spanish, and Hebrew, my worldview is open and my business is worldwide.
With an expansive career that began in the competitive newsroom environment, I quickly ascended to become a television news producer, where I honed my skills in fast-paced decision-making, storytelling, and audience engagement. This foundation paved the way for my transition into the dynamic world of tech startups in Israel's “Silicon Wadi,” where for nearly two decades, I have been instrumental in scaling operations and optimizing business marketing strategies for a broad array of international companies.
My academic journey, including degrees from Salem College and a Master of Science in Organizational Management from Pfeiffer University, coupled with my status as ABD for a Ph.D. in Management, has equipped me with a deep understanding of leadership, strategic planning, and effective communication. These skills have been vital in my consultancy work, where I've successfully developed and implemented comprehensive marketing strategies, from inbound marketing and content development to social media and public relations, for businesses in the USA, Israel, Mexico, the UK, and Australia.
Currently, I have enhanced my consulting services with Artificial Intelligence. Recognizing the challenges faced by small business owners and entrepreneurs without marketing teams, I have dedicated myself to demystifying artificial intelligence for them. My aim is to empower these business leaders to leverage AI for automating and streamlining their marketing processes. By teaching entrepreneurs and SMB managers how to implement these technologies themselves, I help save costs while driving tangible results, ensuring they remain competitive and efficient in today's digital landscape.
As a Co-Founder of Beliefs & Consequences Media, I produce the Beliefs & Consequences | על אמונות ותוצאותיהן podcast alongside my husband, Daniel Adar. Available across all popular podcast platforms and now on YouTube, our popular Hebrew-language weekly show has listeners scratching their heads and challenging beliefs in each well-researched and well-presented interview and monologue.
I am excited to announce that I have been developing and producing new digital shows to debut this coming year, and my work on the English edition of Daniel Adar’s debut hit book, A Bubble at the Bottom of the Sea, will bring it to bookshelves and e-readers soon to reach a new and excited audience around the world.
Beyond my professional pursuits, I have a passion for writing, which allows me to articulate the world through words. Travel is another joy, with Paris holding a special place in my heart as the confluence of culture and creativity captivate me every time. Cultural events and dance are avenues through which I connect with different traditions and expressions of the human experience. And I take great pleasure in creating delicious and nutritious vegan meals, with a particular fondness for Mexican cuisine that transforms our Taco Tuesdays into weekly fiestas of flavors. Not one to shy away from dinner parties, I enthusiastically host and cook themed dining experiences with family and friends to tuck into delectable dishes, featuring fascinating conversations peppered with lots of laughter.